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There is more to the modeling world than the media lets on. If you want to find out what it really takes and how to manage your modeling career, then you've come to the right place! This blog is dedicated to the aspiring and already established models who live to defy the standards and stereotypes in order to make a place for themselves in this crazy industry.

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Monday, February 20, 2017

Branding & Modeling Part 1: What Is It?

An article from the site Entrepreneur.com defines the word "Branding" as follows:

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

It goes on further to break down this concept:

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

I agree 100% with the statement/definition above. Of course we normally think of branding when it comes to actual companies and products but you may be surprised to know that this concept also applies to modeling.

How so?

The definition of branding doesn't apply literally in all aspects when it comes to modeling. For example, you don't have to create a logo for yourself as a model. You can and it'd probably be pretty cool but it's not mandatory.

However, the philosophy behind the idea of branding definitely goes hand-in-hand in the sense that as a model you want people to recognize your name, who you are, what you represent and what potential clients can expect from working with you.

In essence: by dealing with you, what are they going to get? Will they like the end results? Will they come back? Will they recommend you to others in their network?

Many models build their brand using their names and is the easiest way to do so. How would we even know who the most famous models were if it weren't for their names? The Kate Mosses, Giseles, Tyras, Naomi Campbells, etc, etc...these are models that have created empires for themselves based on their name recognition as it relates to their modeling careers.

Think about it: even people who hate the modeling world or those who don't keep up with it in any way, shape or form would recognize the women above as models just because of the prevalence of their names over the years.

The good news is you don't have to be a supermodel to be a brand. Once you decide you want to become a professional model you'll want to start critically thinking about how you want to approach things, what you want to do, the goals you want to set, what you stand for, etc.

Speaking for myself, I use my name heavily in relation to my brand. When you think of "Dania Denise," what do you automatically think of? Most people would automatically say: model, blogger, actor, coach, pageant winner or entrepreneur. That's pretty accurate in terms of what I do and, while basic, it gets the point across. You don't have to guess what any of those things actually are, hence, making it clear what I do within the entertainment industry and making it easier to match me up with potential clients.

Just like a traditional business uses branding, models need to make sure they understand what type of experience they are providing to those that want to work with them. I would hope you aim to be branded as a model who is professional, reliable, easy to work with, diverse, etc.

When people work with you and those branding ideals are displayed, they'll know you stand by your brand identity/reputation. That is what will keep them coming back and motivate positive word of mouth among the industry.

I pride myself on the fact that I have a good reputation within my respective networking circles. Nothing makes me happier than knowing when I reach out to people about projects, they're more than happy to jump on board because they know (based on my branding and consistency with results) that anything my name is on or associated with means they're going to be treated well, professionally, their time will be respected and we'll produce the highest quality end results that will benefit everyone. And THAT is what drives my branding to continue to be at its best at all times.

If you set your branding to high standards and can uphold them, you'll attract like-minded clients, networking contacts and quality opportunities. Do the opposite and you'll also get the flip side of those results.

There is more to branding in modeling than one post can cover, which is why I'll be breaking this up into a mini series of blog posts to tackle specific areas in more detail and hopefully provide a blueprint of sorts for how you can create your own brand successfully and effectively.

Stay tuned for Part 2!

Friday, February 10, 2017

Wardrobe Tips for Male Commercial/Print Models

 If you haven't already, I would recommend reading my blog post about Commercial/Print modeling (Understanding Commercial/Print Modeling) in order to better understand/apply the info in the following post.

Commercial/print is a category all its own--and with good reason. Often misunderstood, this type of modeling is one of the most popular and in demand because it targets the largest demographic out there: the every day consumer.

Those interested in getting into this category of modeling may have some new territory to conquer since commercial/print isn't like fashion and runway.

Because print models are not representing a designer's collection (like fashion/runway/editorial) that means they're not going to be wearing some else's clothes to showcase.

Print models are all about representing the average consumer and that means dressing casually or for a certain occasion. There are wardrobe stylists that may be onset with supplemental wardrobe and in those instances a print model could end up wearing an outfit they don't own but it is completely common for clients to require commercial/print models to bring their own wardrobe.

The best way I can describe wardrobe when it comes to commercial/print modeling is to think about the "roles" you may be hired to portray for a modeling job.

If you need to expand your wardrobe needs to better suit this category of modeling or aren't sure where to begin or what you should have in your closet, below are some of the most common "roles" male print models represent:


MALE STUDENT (HIGH SCHOOL/COLLEGE)


The Look: casual and comfy
Examples for Tops:  t-shirts, collared button up shirts, sweaters
Examples for Bottoms: jeans, shorts
Examples for Shoes: sneakers, sandals
Examples for Accessories: watches, caps


MALE SHOPPER/CONSUMER 
(can also be applied to "Parent/Father" depending on the age range portrayed)



The Look: stylish/dressy casual
Examples for Tops: sweaters, collared shirts, button up dress shirt
Examples for Bottoms: jeans, slacks, shorts, khakis
Examples for Shoes: sneakers, dress shoes, boots, sandals, loafers
Examples for Accessories: watches, wedding band (if portraying husband)

CASUAL/LOUNGING AT HOME






The Look: super comfy/casual
Examples for Tops: sweaters, tank tops, t-shirts
Examples for Bottoms: jeans, shorts, boxers, sweatpants
Examples for Shoes: socks, sandals, loafers, barefoot
Examples for Accessories: watches, wedding band (if portraying husband)

BUSINESSMAN



The Look: corporate, business casual
Examples: full-on suit, blazer and dress shirt, slacks, jacket, peacoat
Examples for Shoes: dress shoes
Examples for Accessories: watches, tie

UPSCALE/FORMAL MAN



The Look: sophisticated, high end
Examples: suit, slacks and dress shirt, tuxedo
Examples for Shoes: dress shoes
Examples for Accessories: tie, watch, cuff links

FITNESS/GYM MAN



The Look: sporty
Examples: tank tops, t-shirts, jerseys, shorts, sweatpants, sweatshirts
Examples for Shoes: sneakers
Examples for Accessories: watches, ear buds, armband for smartphone

THE OUTDOORSY MAN



The Look: campy, casual, ready to participate in outdoor activities
Examples: tank tops, t-shirts, shorts, jeans, shorts, khakis, vests, jackets/windbreakers, sweaters
Examples for Shoes: sneakers, hiking boots
Examples for Accessories: watches, ear buds, beanie, cap