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Wardrobe Tips for Male Commercial/Print Models

 If you haven't already, I would recommend reading my blog post about Commercial/Print modeling (Understanding Commercial/Print Modeling) in order to better understand/apply the info in the following post.

Commercial/print is a category all its own--and with good reason. Often misunderstood, this type of modeling is one of the most popular and in demand because it targets the largest demographic out there: the every day consumer.

Those interested in getting into this category of modeling may have some new territory to conquer since commercial/print isn't like fashion and runway.

Because print models are not representing a designer's collection (like fashion/runway/editorial) that means they're not going to be wearing some else's clothes to showcase.

Print models are all about representing the average consumer and that means dressing casually or for a certain occasion. There are wardrobe stylists that may be onset with supplemental wardrobe and in those instances a print model could end up wearing an outfit they don't own but it is completely common for clients to require commercial/print models to bring their own wardrobe.

The best way I can describe wardrobe when it comes to commercial/print modeling is to think about the "roles" you may be hired to portray for a modeling job.

If you need to expand your wardrobe needs to better suit this category of modeling or aren't sure where to begin or what you should have in your closet, below are some of the most common "roles" male print models represent:


MALE STUDENT (HIGH SCHOOL/COLLEGE)


The Look: casual and comfy
Examples for Tops:  t-shirts, collared button up shirts, sweaters
Examples for Bottoms: jeans, shorts
Examples for Shoes: sneakers, sandals
Examples for Accessories: watches, caps


MALE SHOPPER/CONSUMER 
(can also be applied to "Parent/Father" depending on the age range portrayed)



The Look: stylish/dressy casual
Examples for Tops: sweaters, collared shirts, button up dress shirt
Examples for Bottoms: jeans, slacks, shorts, khakis
Examples for Shoes: sneakers, dress shoes, boots, sandals, loafers
Examples for Accessories: watches, wedding band (if portraying husband)

 CASUAL/LOUNGING AT HOME




The Look: super comfy/casual
Examples for Tops: sweaters, tank tops, t-shirts
Examples for Bottoms: jeans, shorts, boxers, sweatpants
Examples for Shoes: socks, sandals, loafers, barefoot
Examples for Accessories: watches, wedding band (if portraying husband)

BUSINESSMAN



The Look: corporate, business casual
Examples: full-on suit, blazer and dress shirt, slacks, jacket, peacoat
Examples for Shoes: dress shoes
Examples for Accessories: watches, tie

UPSCALE/FORMAL MAN



The Look: sophisticated, high end
Examples: suit, slacks and dress shirt, tuxedo
Examples for Shoes: dress shoes
Examples for Accessories: tie, watch, cuff links

FITNESS/GYM MAN



The Look: sporty
Examples: tank tops, t-shirts, jerseys, shorts, sweatpants, sweatshirts
Examples for Shoes: sneakers
Examples for Accessories: watches, ear buds, armband for smartphone

THE OUTDOORSY MAN

The Look: campy, casual, ready to participate in outdoor activities
Examples: tank tops, t-shirts, shorts, jeans, shorts, khakis, vests, jackets/windbreakers, sweaters
Examples for Shoes: sneakers, hiking boots
Examples for Accessories: watches, ear buds, beanie, cap
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