Skip to main content

Reality Check: Getting a Modeling Agent Doesn't Guarantee Success

I wanted to speak on this topic because I realize that many model hopefuls believe that once they get a contract, everything is smooth sailing from there and that they'll instantly begin booking work. This post is not meant to discourage anyone--it is meant to inform, educate and prepare newbies for what to expect when it comes to signing with a modeling agency. If you know the reality beforehand this will reduce the culture shock and make going through this experience much easier to handle.

It is vital to know that NO modeling agency can guarantee or promise the models it represents that they will book work or become a supermodel. In fact it is illegal for agencies in the USA (not sure about other countries) to tell models that they can get them work and that they'll be super successful by signing with them. It's just not possible to promise that to anybody.

When you sign with an agency, yes, you're way ahead of the game and your chances of pursuing a modeling career increase dramatically. This is because you have professionals supporting you that have the networking connections and reputations to market you aggressively and give you as much exposure as possible. But when it comes to being successful and making money in a modeling career through agency representation, it is strictly a case-by-case basis.

Agencies have a lot of power and know-how but they don't have all the answers, nor can they force clients to hire who they want. It is their job to find models castings and help them book gigs that will establish their careers and portfolios but it is the model him/herself that is responsible for "wowing" the client enough to be hired. Sometimes there are cases where a model has a great look and all the potential in the world but for whatever reason, he/she may not get hired for anything, even though they have an agent. It's just a reality that happens.

When this occurs, it shouldn't turn into the blame game. It's easy for models to blame everything on their agent for not doing this, that or the other. However, it is important for models to also evaluate themselves and see if there is anything they are doing (or not doing) that could also be the issue. Most times, the answers are not clear and no one can explain why some models with agencies do better than others. Things happen that are out of most people's control. Clients are super picky, play favorites or prejudge a model soon as he/she walks through the door. There is nothing anyone can do about that--even the agencies, aside from maybe choosing to not submit their models to that particular client anymore.

When you're offered a modeling contract, look at it is a business agreement (because it is) and as such, it's something that you have to understand takes two people to make work. The agency does the bulk of the work for you but you also have to deliver to the best of your ability. If you're not putting your best foot forward or are expecting the agency to have superpowers and make you famous, you'll be sorely disappointed. Be realistic about your agency's abilities and work with them to find out where your niche is and what kind of work you'd be perfect to submit for.

I think it's unfair when models want to get out of their contract or badmouth their agent when they aren't booked work instantly. Signing with an agency on a Monday doesn't mean you'll starting appearing in magazines, fashion shows and making thousands of dollars by Friday. It just doesn't work that way. It is vital that newly signed models give their agents enough time to develop their careers and market them as needed.

In fact, many modeling contracts have a clause that states that if the model is not happy with the quality of the agency's work within 4 months, they're allowed to terminate their contract and seek new representation elsewhere. I recommend giving a new agent between 4-6 months as a trial run. Instant results are not a reality in the modeling industry and keep in mind that the economy does play a huge part in the process.

When the economy is unstable, people are not confident about hiring for projects or the opportunities available become limited. This restrains agencies greatly because they have more models than assignments available. So before giving your new agent a thumbs down for performance, step outside of your bubble and take everything into perspective--including yourself--in order to see why things aren't panning out for your career the way you had hoped.

If it's been 4-6 months and you haven't booked a gig or have gotten work but haven't gotten paid in a timely manner or are having other issues with your agency, then it is safe to say that you should probably seek a new agency after terminating your contract according to their rules and regulations. But don't go into a modeling contracting thinking that an agency owes you something or that they're your slave. Agencies can make your career but you have to work with them and give them the chance to work their magic. To think and do otherwise simply isn't fair or realistic.

Comments

Popular posts from this blog

Modeling and Weight

One of the first things I hear potential models ask is what the weight requirement for modeling is. Sometimes that is the main issue they worry about when it comes to pursuing modeling. Let me tell you right now that weight should NOT be one of those concerns. Obviously, the height requirement reigns supreme when measuring up to the modeling standards sought out by agencies. If you meet the height requirements--whether it's for fashion and runway or commercial/print--that is the first step towards starting on the path to modeling. How much you weigh shouldn't be your biggest fear. It is rare that anyone can look at someone and say, "Oh, my gosh, he/she looks like they are 5 pounds over our weight requirement!" It just isn't realistic. If you look at many modeling agency websites, they clearly list the age and height requirements--rarely, if at all do they list any weight restrictions. The general rule of thumb when it comes to weight is that for models who ...

Modeling & Pay Rates: How Much Should You Charge?

(This post is more targeted towards freelance models and not those with agency representation, although it may apply to those that have an agent but continue to find their own work.) A part of being a successful model is making money from the jobs that you book. However, being a freelance model comes with many challenges--figuring out what you should charge is one of them. I will say upfront that there are no established black and white rules when it comes to pay rates. Each modeling job is different, each client is different and budgets vary. Ultimately the factors that should influence what you charge should be the amount of experience you have, the strength of the images in your portfolio and the client's budget/needs. Not every client is going to pay what you want to charge. There may be times when you will be skipped over for charging too much or taken advantage of for charging too little. It's going to happen so be prepared for it and do not take it personally. It...

What Are Male Models Supposed to Look Like?

The modeling world is filled with women. That's never been a secret and sadly, that often means male models fall by the wayside. There are successful male models in all categories across the industry but the fact that the modeling business revolves around women can make it challenging for newbies to figure out how to pursue their goals of male modeling. It is important to know that because there are different types of modeling categories out there, that means there are also different types of male models. They aren't all supposed to look alike and what ends up being in demand does change every year. Let's break down the common attributes that come with male modeling in various popular categories, shall we? THE MALE FASHION/RUNWAY/EDITORIAL MODEL These are the typical types of models most of us tend to think of when it comes to men in modeling. What is important to know and understand if you're an aspiring male model is that agencies have all different looks ...