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Showing posts from February, 2017

Branding & Modeling Part I: What Is It?

An article from the site defines the word " Branding " as follows: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It goes on further to break down this concept: Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. I agree 100% with the statement/definition above. Of course we normally think of branding when it comes to actual companies and products but you may be surprised to know that this concept also applies to modeling. How so? The definition of branding doesn't apply literally in all aspects when it comes to modeling. For example, you don't have to create a logo for yourself as a model. You can and it'd probably be pretty

Wardrobe Tips for Male Commercial/Print Models

  If you haven't already, I would recommend reading my blog post about Commercial/Print modeling   (Understanding Commercial/Print Modeling)   in order to better understand/apply the info in the following post. Commercial/print is a category all its own--and with good reason. Often misunderstood, this type of modeling is one of the most popular and in demand because it targets the largest demographic out there: the every day consumer. Those interested in getting into this category of modeling may have some new territory to conquer since commercial/print isn't like fashion and runway. Because print models are not representing a designer's collection (like fashion/runway/editorial) that means they're not going to be wearing some else's clothes to showcase. Print models are all about representing the average consumer and that means dressing casually or for a certain occasion. There are wardrobe stylists that may be onset with supplemental wardrobe and