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Showing posts from April, 2017

Branding & Modeling Pt V: Quality & Content Creation

Notice the title of this latest post in the mini blog series is "Quality & Content Creation"? That's because even though it's important to post often and keep creating content, it's also vital to think about what you're posting and what you're trying to communicate to followers. Because this mini blog post series is focused on branding and modeling, it only makes sense that I’ll be talking about creating quality content related to…yep, you guessed it: modeling! But what does that mean? PROFESSIONAL IMAGES Photo of one of the magazines I had an editorial feature in. Digital tearsheet of one of the romance novel covers I've been on. What better way to promote your brand as a model than by sharing the fruit of your labors? Posting images from your latest shoots, tearsheets of published work and other pictures related to your career are the best way to show people, including potential clients, what you’ve done and what you can do.

Branding & Modeling Pt IV: Consistency is Key

People are always in search of the next new thing. Updated content and info is what many online users crave. The fact that smartphones have grown to become as attached to us as a body part makes it that much more crucial to stay on top of your efforts to enforce your brand. The best way to go about this? By posting and posting often. But remember, there’s also quality of the content you’re putting out into the universe. Let’s tackle the “posting and posting often” part first. This is one area where people who are really serious and dedicated to realizing their goals for modeling separate them from the people who want the results but aren’t willing to put forth the work it takes to get there. Unless you’ve got money at your disposal to hire a social media manager and PR team or have a modeling agency getting you castings and bookings fairly often, chances are you’re going to be solely responsible for whatever end results get generated. And you’re going to have to hustle consta

Branding & Modeling Pt III: Know the Basics

You've got a name and you know what you want to do with your modeling career. You've got the ball rolling on this whole "branding" thing. Now what? In Part 2 of this mini blog series , I briefly mentioned applying your brand name across your social media platforms. Unless you hate technology or have been living under a rock somewhere, chances are you have a few or all of the most current social media profiles. But there is method to the madness and it involves a bit more strategy than just posting a bunch of selfies randomly. First off, let's talk about specific social media sites. There's so many out there but I'm only going to touch on the basic ones to start you out, especially if you're diving into all this for the first time: Twitter: it's short and sweet and easy to update followers with on a regular basis with little effort. Instagram: it's a visual-based site, which makes it perfect for models to showcase their day-to-da