This isn't going to be the answer most people want to hear but literally the pay rates completely vary from project to project. The final pay rate is influenced by various factors, including but not limited to:
- The client (is it a local company or a nationally recognized one?)
- Nature of the project (is it a photoshoot, a fashion show, an editorial, a print ad?)
- Duration (how long is the model need for...2-4 hours? An entire day? Multiple days?)
- The budget (not all clients and companies have big bucks to spend in this area)
- Level of the model's experience (this is especially the case for freelance models)
- Location (major markets, such as Los Angeles and New York, compared to smaller, lesser known cities that aren't know for its modeling market)
Some freelance models can make $100/hour on a shoot or more, while other models may only be able to pull in $25 - $50/hour. That mainly depends on their level of experience and the strength of their portfolio. Agencies working with high caliber clients can easily command a great pay rate for its models, such as a $500-$800 per day or more.
Working for a national client/brand, such as Verizon for example, could easily mean a check with four figures. See how all over the place these pay rates are? Even being located in major market like New York or Los Angeles may not always promise better pay. The upside to being in the middle of the action location-wise is that there is a larger amount of modeling work being offered, which means the higher a model's chances are of submitting and booking fairly consistent work.
My answer from now on to the question: how much can a model expect to be paid? The more work you book, the more money you'll make. Period.