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There is more to the modeling world than the media lets on. If you want to find out what it really takes and how to manage your modeling career, then you've come to the right place! This blog is dedicated to the aspiring and already established models who live to defy the standards and stereotypes in order to make a place for themselves in this crazy industry.
Monday, October 1, 2012
The Model, Agency, Client Process
When it comes to what models do, how they interact with agencies and clients it can be a bit confusing for those that are new to the whole thing. While not every model leads the same exact career, there are some processes that are commonplace.
So if you're wondering how things work, who deals with who and what's next, allow me to break it down...at least in the most basic aspects (there are more details that can be included but for now let's keep it simple):
The Model Gets Signed to An Agency
You can't be an agency represented model without an agent! Once the contract is signed, the agency's next step is to guide the model through setting up their first test shoot with a photographer, which is how their portfolio, headshots and comp cards are created. Now that those materials are done and in place, the agency will go to work submitting the model's name and images to their connections, as well as to any castings that they feel the model would be a good fit for.
The Model Attends Go-Sees, Castings, etc. for Clients
Agencies act as a matchmaker of sorts in order to put together the right models with the right clients/types of projects. In most cases, clients will contact agencies to let them know of an upcoming project that they need models for. They'll provide them with details about what's needed and from there the agency will go through their roster of male and/or female models to see who will be the best potential fit.
Sometimes the agency will send one or more models to the same casting calls and go-sees. Doing this increases their odds of getting one of their models chosen for the gig. It varies from client to client and what is needed. The model shows up to the casting call or go-see and meets with the client in person.
The Model Gets Hired
When the casting call or go-see is over, the client will then go back and review all the submissions and make their final decision. They'll inform the agency as to which model(s) they want and from there the agency will notify the model(s) and provide them with further details about the assignment (shoot date, time, location, etc.).
The Work is Done, Now the Payroll Process Starts
The model has performed his/her service and the project is all said and done. Now comes the payment part. Many new and aspiring models falsely believe that the agency is who pays the model. Not quite accurate. It is the client who pays the model--the agency is the middleman that gets the money to the model.
Now that the work has been completed, the client is then billed by the agency for the agreed upon amount. This starts the payroll process, which doesn't always happen right away. Once the client receives the invoice from the agency, they will handle payment on their end and cut a check, which is then sent to the agency's office.
When the agency gets the check from the client, which can take a few weeks or as long as 90 days, they'll then take their commission from it (20% is the average commission most--not all--agencies charge in today's market). The remaining amount is then sent via check to the model.
Lather, Rinse, Repeat
As I stated already, no two models' careers are exactly alike but as far as interacting with agencies in regards to castings calls/go-sees, working with clients and the payment process goes, this is the gist of what the average, agency represented model can expect their routine to consist of.